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WHEN PINK IS JUST ANOTHER COLOR
Featuring Dolly Parton, Monica, Jordin Sparks, Rita Wilson and Sara Evans
OFFICIAL MUSIC VIDEO
MORE INFO. . .
When Pink Is Just Another Color
A Musical Collaboration to Help Save Lives from Breast Cancer
This October, five musical superstars have joined forces in the fight against breast cancer, releasing a new song – “PINK.” The new single features Dolly Parton, Monica, Jordin Sparks, Sara Evans and Rita Wilson – who herself is a breast cancer survivor. This special collaboration benefits Susan G. Komen®, the world’s leading breast cancer organization. A portion of proceeds from the song will help fund much-needed breast cancer research and patient services provided by Komen.
PINK features legendary artists from country, pop and R&B. The moving lyrics and vocals provide listeners with hope for a future when no one loses someone they love to breast cancer and “PINK is just another color.” Each year breast cancer kills more than 42,000 women and men in the U.S. alone. Since 1 in 8 women will be diagnosed at some point in her lifetime, nearly everyone has or will be touched by this disease, whether personally or by someone they love. There are 3.8 million breast cancer survivors and people living with the disease in the U.S. Now is our moment to help.
A video will debut in conjunction with the song, featuring each artist and photos of people touched by breast cancer. The video will be available via Komen’s digital platforms beginning Oct. 21st, with promotion to radio and entertainment press and continued social outreach September-December.
KEY FACTS:
We must do everything we can to save lives. This means Komen is focused on finding breakthroughs for the deadliest breast cancers and ensuring that all people receive the care they need.
There are 278,000 women and men diagnosed with breast cancer every year in the U.S. – that’s one person every 2 minutes.
There are 164,000 people currently living with incurable, metastatic breast cancer.
It is the leading cause of cancer death among women globally.
116 people in the U.S. die from breast cancer every day – or one person every 12 minutes.
ABOUT “PINK” SONG:
Released Wednesday, October 21, 2020
Available everywhere digitally: iTunes, Apple Music, Spotify, Amazon Music, and more
Written by: Erin Kinsey, Jodi Marr, Victoria Shaw
Produced by: Victoria Shaw
Distributed by: Brighter Day Records
Portion of song’s proceeds benefit: Susan G. Komen
OFFICIAL LYRIC VIDEO
MEDIA CONTACT:
Aaron Crisler – 615.474.8673
aaron@conduitmedia.biz