Standing Room Only: SIXONEFIVE AGENCY’s Live Oak Takeover Becomes a CMA Week Must-Attend

Music Lovers Fill Two Floors While Supporting Backline Care and Mental Health in the Music Industry

Timmy McKeever Performs to the capacity crowd during SIXONEFIVE AGENCY's Pre-Party Ahead of the CMA Awards at Live Oak on November 18, 2025. Photo by @MissChifMedia

Thomas Cole, SIXONEFIVE AGENCY President / Owner, speaks to the capacity crowd during SIXONEFIVE AGENCY's Pre-Party Ahead of the CMA Awards at Live Oak on November 18, 2025. Photo by @MissChifMedia

Zac Hart Performs to the capacity crowd during SIXONEFIVE AGENCY's Pre-Party Ahead of the CMA Awards at Live Oak on November 18, 2025. Photo by @MissChifMedia

Becca Bowen Performs to the capacity crowd during SIXONEFIVE AGENCY's Pre-Party Ahead of the CMA Awards at Live Oak on November 18, 2025. Photo by @MissChifMedia

SIXONEFIVE AGENCY delivered one of the most talked-about starts to CMA Awards Week as music fans flooded Live Oak for an unforgettable night of performances, community, and purpose. 

From the moment guests began lining up outside, it was clear the night would be something special. The celebration quickly turned into a two-floor, standing-room-only takeover, with attendance soaring well beyond expectations. 

Once the music began, the energy was electric. More than 25 artists—curated and championed by SIXONEFIVE AGENCY President and Owner, Thomas Cole—kept the venue pulsing from start to finish. 

The evening was a vibrant display of Nashville’s rising generation: artists hungry to play, fans eager to engage, and an industry united in its excitement for what’s ahead.

From the main floor to the VIP level, every inch of the venue was packed wall-to-wall with music fans. The crowd filled both spaces to capacity, creating a dynamic, electric atmosphere that never let up.

Beyond the music, the night carried a powerful purpose. In partnership with Backline Care, SIXONEFIVE Agency raised money and awareness for mental health support in the music industry. Fans and partners contributed through raffles for premium items including an autographed Fender guitar, limited-edition bottles of whiskey, and even CMA Awards tickets — all helping to amplify Backline Care’s impact.

The roster that lit up Live Oak included unforgettable performances by Timmy McKeever, Liam von Elbe, Dawson Slade, Zac Hart, Phil Kane, Landon Wall, Hampton Hall, Becca Bowen, Cory M Harris, Walker Taylor, Reece, Hunter Jordan, Julia Golden, Crockett Bowers, Kase Houston, Nicole Sumerlyn, Bryson Cooper, Caden Gillard, Ryder Grimes, Craig Hamer, Chris Greiner, Clayton Blackman, Kaden Jones, Noah Hunton, and others who helped turn the night into a landmark moment for the agency.

The event was hosted by Jordan Elizabeth, with the VIP Lounge guided by Little Z, both helping shape the pace and personality of the celebration.

An impressive roster of brand partners helped bring the celebration to life, including  ROW 94 Whiskey, Zeroes Premium Vodka, Nine Line Apparel, Backline Care, WYLD CBD, Vizio, and immersive activations from Biblical Brand Clothing and Space Cowboy Coffee, artist merch vendors, tattoos, and additional experiential contributors.

What emerged was a statement, proving that the future of Nashville is stacked, energized, and ready. With a growing roster, a surge of community support, and a purpose-driven mission, SIXONEFIVE AGENCY affirmed itself as a defining force in the next era of country music.

For more information, visit SixOneFiveAgency.com.

Noah Hunton Performs to the capacity crowd during SIXONEFIVE AGENCY's Pre-Party Ahead of the CMA Awards at Live Oak on November 18, 2025. Photo by @TaylorMadeMedia.NC